GAC Pindar announces partnership with Armin Strom

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    26 February 2012



Prestige watch manufacturer signs two-year sponsorship with sailing team

UK, February 2012 - GAC Pindar has announced a two-year partnership with Swiss watch manufacturer Armin Strom. The Biel-based company will sponsor the sailing team throughout their World Match Racing Tour and Extreme Sailing Series 2012 campaigns and design a limited edition watch to commemorate the deal.

Founded in 2006, Armin Strom is known for its tradition of skeleton hand movement as well as its keen support in mainstream sports such as Formula 1 and professional sailing. A team of Armin Strom's designers is working closely with GAC Pindar to ensure their shared values of innovation, precision and pioneering spirit are incorporated into the blueprint for the new timepiece. The limited edition watch is still under development and will be launched later this year at the height of the sailing season.

Bill Hill, GAC Group Executive Vice President, Commercial, says: "Today we welcome Armin Strom, a premium Swiss-based, international watch brand as a partner of GAC Pindar and its sailing team. With their meticulous attention to detail we couldn't wish for a more symbiotic relationship. The sport of sailing is steeped in history, but also incorporates the latest technology - just like GAC Pindar and Armin Strom. We are proud to being running with them as GAC Pindar strives for ever more on-the-water success in the Extreme Sailing Series and the World Match Racing Tour in 2012."

Armin Strom's CEO Serge Michel adds: "The Extreme Sailing Series is like Formula 1 - amazingly fast, fascinating and action-packed. Apart from the team's performance, technology and high-tech materials play an important role. We have found a highly motivated partner in GAC Pindar, which has been enjoying high recognition for many years, and we look forward to many events and successes together."