New GAC brand campaign delivers promise to customers

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    12 September 2013



Group resources and expertise places it as a strategic partner

Dubai - The GAC Group has unveiled a new brand campaign that promises to help its customers achieve their strategic goals. An extensive portfolio of GAC materials including a new corporate video, brochures, print and online advertisements aim to put the customer squarely at the heart of everything the Group does.

The campaign positions GAC as a strategic partner and provider of shipping, logistics and marine services around the world, with the expertise to help transform customers’ vision and strategy into reality.

Bill Hill, GAC’s Executive Group Vice President, says it is a natural progression of past branding which has established GAC as an expanding global organisation with strong local operational competencies.

"The markets we serve now know that we can help them wherever they go, and we are now highlighting our customer focus," he adds. "Since our establishment more than half a century ago, GAC’s success has been built on trust earned through consistently delivering high-quality service. We are in business to satisfy the needs of our customers and help them to overcome the challenges they face.

"In the current climate, we consider that our Group’s strong compliance philosophy and high levels of integrity are key to our ability to deliver on our promise to our customers. The trust that these qualities generate give us an important competitive advantage."

The new materials place the GAC brand within graphs to highlight how its operational activities can help put its customers’ board room plans into action and generate tangible business results.

Hill says: "We believe the campaign shows how GAC stands out from the competition, highlighting the steps taken to work more closely with our customers, and sharpening the focus of our 10,000+ employees around the world on delivering their strategies."

The first element of the brand campaign to be rolled out is GAC’s new corporate video, which may be viewed athttp://www.youtube.com/watch?v=kx3tSfSoKK4&feature=youtu.be. New materials will continue to be rolled out during the fourth quarter of 2013, and you can expect to see the GAC promise online, in print and in person.