GAC creates new role to optimise Group marketing activities

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    28 June 2013



Focus on effective strategy to help deliver promise of performance

Dubai - GAC has appointed industry veteran Sean Bradley as its new Group Marketing Director to help deliver on its ‘Vision Z: Global Performance’ strategic promise.

He brings to the newly-created role more than 27 years of management, sales and marketing experience from multinational transportation companies. Most recently, he worked with a logistics consultancy with clients from a wide range of industries from retail to aviation. Originally from the United Kingdom, Sean’s career has taken him to the USA, Europe, Africa, the Middle East and Indian Subcontinent.

As part of the GAC Group’s Commercial team, based in Dubai, he will work to enhance and optimise marketing activities around the world, by evaluating, coordinating and managing corporate sponsorship, identifying new marketing platforms, measuring and assessing the effectiveness of existing and proposed strategies.

"GAC and the brand have been familiar to me as I progressed through my career in various global locations, and I am very happy to be working for a company that has an impressive range of services, a real strategy, backed up solidly with world leading HSSE and Compliance policies," says Bradley.